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Annie’s 2 minutes

Two minutes. One idea to keep.

Short, concrete capsules to step back, think differently and discover simple ideas to apply. A real situation, a reflection, an idea you can keep or put into practice.

  • Strategy
  • Profitability
  • Sales
  • Conversion
  • Client experience
  • AI
  • Launch
  • Optimization
Coming soon
Client experience

Does your reception quote price too quickly?

Price is sometimes given before understanding what the person is really looking for.

Coming soon
Coming soon
Sales & conversion

Why don’t your inquiries turn into consultations?

Attracting clients isn’t enough. Look at what happens between the inquiry and the appointment.

Coming soon
Coming soon
Launch

The 3 mistakes I see when launching a new device

A device doesn’t pay for itself just because it’s installed in the clinic.

Coming soon
Coming soon
Profitability

Before buying a $150,000 device, ask these 5 questions

The right investment starts with the need, not the technology.

Coming soon
Coming soon
AI & efficiency

AI, agent or AI operator: what’s the difference?

Not all AI tools do the same thing — and your business doesn’t need the most complex one.

Coming soon
Coming soon
Strategy

Do you really need more clients?

Sometimes the potential is already in your client base, your follow-ups or your conversion rate.

Coming soon

One idea can change how you see a problem.

The goal of Annie’s 2 minutes isn’t to explain everything. It’s to bring you to ask the right question at the right time.